For years I have been an avid NFL fan, particularly the Green Bay Packers. When the assignment came to look at a general design of a website NFL.com came to mind. NFL.com helps to basically present all of the upcoming news throughout the league which means I find myself visiting daily. After reviewing each concept design I found that the homepage consisted of both an “ideal to real” theme while also having much of the tree design too.
The “idea to real” layout goes from top most general to lower. This layout is predominantly a top down structure which means that the most important information (i.e. breaking news) is very close to top of the website. NFL’s website starts off with the general logo placement and tabs but then goes directly into a box that runs through all of the late breaking news. This is then followed by more of the general information that may not be as current.
Another design that I found in NFL’s website was the idea of the tree design. Much like the “Ideal to Real” structure it is built off the top-down structure. This is structural design in seen on the page again by the logo being on top and then breaking down into other subjects. Unlike the “ideal to real”, the tree design allows the website to go to general to more area oriented material. The website starts out with current and then branches off into subjects like analyze/opinion pieces and video. This allows the viewer to pick their selection for more of what they are looking for.
To summarize, it was interesting to see that NFL’s website presented two different designs. By having both structural ideas on the website it allows different types of audience’s direct access to their favorite material.
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